The Chartered Institute of Marketing and National Institute of Marketing Nigeria announce new partnership to support the marketing profession

The Chartered Institute of Marketing (CIM) and National Institute of Marketing, Nigeria (NIMN) have announced a new partnership to collectively advance the profession of marketing, for the benefit of marketers, business and society in both Nigeria and the UK.

The partnership between CIM and NIMN is designed to support the advancement and mobility of the marketing profession and to provide access to development opportunities. Practising marketers will also benefit from access to the latest resources needed to develop their skills, drive their careers, and enhance their organisation’s performance.

CIM and NIMN will provide marketers entry to, or exemption from, certain qualifications based on an equivalent level of study or individual modules studied at the partner organisation, providing flexibility and allowing marketers to upskill throughout their careers.

This new partnership streamlines the process for marketers seeking recognition from both CIM and NIMN. This new offering will allow for joint membership of both professional bodies, allowing Associate Partner members to apply to become graded CIM members, gain access to CIM member benefits and become a Chartered Marketer on completion of CPD activities where criteria are met. 

CIM and NIMN’s partnership will support the marketing profession in Nigeria and the UK by:

  • Aligning CIM and NIMN’s professional marketing qualifications

  • Simplifying entry to and exemption from professional marketing qualifications 

  • Recognising parity between CIM and NIMN membership grades where applicable

  • Providing access to a wide range of career opportunities, research and networking

Commenting on the partnership, Chris Daly, Chief Executive, CIM said: “The official collaboration between the Chartered Institute of Marketing (CIM) and the National Institute of Marketing Nigeria (NIMN) is founded on our mutual goal to elevate the marketing profession for the benefit of individuals, businesses, and society as a whole. This strategic alliance, along with our mutual recognition of memberships and qualifications, enables us to offer professional marketers in Nigeria and the UK a clear pathway to advance their careers.”

Discussing the partnership, Mr Idy Enang, NIMN President said: “Both CIM and NIMN are united by a shared vision to develop and advance the marketing profession. This partnership offers marketers numerous opportunities for professional growth through expanded access to training, qualifications, and the latest thought leadership. By providing insights into emerging trends, we empower professionals in Nigeria and the UK with the tools needed to enhance their skills, navigate uncertainty, and drive business growth for the benefit of society at large.

“Together, CIM and NIMN are poised to empower marketers to navigate challenges, seize opportunities, and make meaningful contributions to society through their expertise and leadership.”

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